Selva Mail vs
Amazon SES
Billed per email, no base fee. This is the price floor.
What Amazon SES does well
The cheapest reliable sending on the internet, and the infrastructure a great many providers quietly resell. Deliverability, scale and reliability are not in question — this is Amazon’s own sending platform.
Where the pricing model hurts
SES is a sending API, not a product. There is no contact database, no visual builder, no automations, no engagement grading and no dashboard your clients could ever use. Getting out of the sandbox is its own ordeal.
Selva Mail runs on top of SES rather than competing with it.
What it costs at 5k, 10k and 25k
Assumes four emails per contact per month. Selva Mail is a one-time $497 license, then AWS bills you for what you actually send.
| Contacts | Amazon SES | Selva Mail (AWS) | Annual saving | Payback |
|---|---|---|---|---|
| 5,000 | $2/mo | ≈$2/mo | — | never — you are already cheaper |
| 10,000 | $4/mo | ≈$5/mo | — | never — you are already cheaper |
| 25,000 | $10/mo | ≈$12/mo | — | never — you are already cheaper |
Public list prices, 2026. Where a competitor is free software, the saving column is blank on purpose — the cost you are comparing is your own server and your own hours, not a license fee.
Selva Mail costs $497 once, then AWS at cost — about $6/mo at 50,000 emails. It is priced per email sent, not per contact, so it does not grow with your list.
Migrating from Amazon SES
Nothing to migrate — Selva Mail sends through your existing SES account and your existing verified identities. Your sending reputation and your $0.10 per 1,000 stay exactly as they are.
Stop paying for the same contacts
every month.
$497 once. Runs on your infrastructure, sends through your own AWS SES account. Launch buyers get agency rights permanently — unlimited client workspaces. First 100 licenses.