Selva Mail vs
Cloudflare Email Service
Billed per email, priced close to infrastructure cost.
What Cloudflare Email Service does well
Aggressively cheap for a managed service, and it lands naturally in a stack already built on Workers. Cloudflare’s network and operational track record need no introduction.
Where the pricing model hurts
Three and a half times the SES price per email, and it is a sending pipe only — no contacts, no builder, no automations, no engagement data. It is new, so the tooling around it is still thin.
3.5× the SES price per email.
What it costs at 5k, 10k and 25k
Assumes four emails per contact per month. Selva Mail is a one-time $497 license, then AWS bills you for what you actually send.
| Contacts | Cloudflare Email Service | Selva Mail (AWS) | Annual saving | Payback |
|---|---|---|---|---|
| 5,000 | $7/mo | ≈$2/mo | $60 | ~99.4 months |
| 10,000 | $14/mo | ≈$5/mo | $108 | ~55.2 months |
| 25,000 | $35/mo | ≈$12/mo | $276 | ~21.6 months |
Public list prices, 2026. Where a competitor is free software, the saving column is blank on purpose — the cost you are comparing is your own server and your own hours, not a license fee.
Selva Mail costs $497 once, then AWS at cost — about $6/mo at 50,000 emails. It is priced per email sent, not per contact, so it does not grow with your list.
Migrating from Cloudflare Email Service
Repoint the API. If you are already on Workers the change is small; your sending moves to your own SES identities, which also means your reputation is yours rather than shared.
Stop paying for the same contacts
every month.
$497 once. Runs on your infrastructure, sends through your own AWS SES account. Launch buyers get agency rights permanently — unlimited client workspaces. First 100 licenses.