Selva Mail vs
Kit (formerly ConvertKit)
Billed per subscriber, with creator-focused tiers.
What Kit (formerly ConvertKit) does well
Built specifically for creators and it shows: the tagging model, visual automations and landing pages fit newsletter businesses better than any general-purpose tool, and the deliverability reputation is genuinely strong.
Where the pricing model hurts
Per-subscriber pricing means a list that doubles doubles your bill, whether or not you send any more email. Prices rose roughly 35% in 2026.
Raised prices roughly 35% in 2026.
What it costs at 5k, 10k and 25k
Assumes four emails per contact per month. Selva Mail is a one-time $497 license, then AWS bills you for what you actually send.
| Contacts | Kit (formerly ConvertKit) | Selva Mail (AWS) | Annual saving | Payback |
|---|---|---|---|---|
| 5,000 | $79/mo | ≈$2/mo | $924 | ~6.5 months |
| 10,000 | $135/mo | ≈$5/mo | $1,560 | ~3.8 months |
| 25,000 | $266/mo | ≈$12/mo | $3,048 | ~9 weeks |
Public list prices, 2026. Where a competitor is free software, the saving column is blank on purpose — the cost you are comparing is your own server and your own hours, not a license fee.
Selva Mail costs $497 once, then AWS at cost — about $6/mo at 50,000 emails. It is priced per email sent, not per contact, so it does not grow with your list.
Migrating from Kit (formerly ConvertKit)
Kit exports subscribers with tags and custom fields as CSV. Tags map cleanly onto Selva Mail tags; sequences need rebuilding as automations, which is where most of the work sits.
Stop paying for the same contacts
every month.
$497 once. Runs on your infrastructure, sends through your own AWS SES account. Launch buyers get agency rights permanently — unlimited client workspaces. First 100 licenses.