Selva Mail vs
Klaviyo
Billed per active profile, from about $45.
What Klaviyo does well
The strongest ecommerce integration in the market. Deep Shopify data, predictive analytics and revenue attribution per flow make it easy to prove what your email is earning — which is exactly why stores pay for it.
Where the pricing model hurts
Profile-based pricing that climbs steeply, and the value is tied to ecommerce attribution. If you are not running a store, you are paying for machinery you do not use.
What it costs at 5k, 10k and 25k
Assumes four emails per contact per month. Selva Mail is a one-time $497 license, then AWS bills you for what you actually send.
| Contacts | Klaviyo | Selva Mail (AWS) | Annual saving | Payback |
|---|---|---|---|---|
| 5,000 | $100/mo | ≈$2/mo | $1,176 | ~5.1 months |
| 10,000 | $150/mo | ≈$5/mo | $1,740 | ~3.4 months |
| 25,000 | $375/mo | ≈$12/mo | $4,356 | ~6 weeks |
Public list prices, 2026. Where a competitor is free software, the saving column is blank on purpose — the cost you are comparing is your own server and your own hours, not a license fee.
Selva Mail costs $497 once, then AWS at cost — about $6/mo at 50,000 emails. It is priced per email sent, not per contact, so it does not grow with your list.
Migrating from Klaviyo
Export profiles and lists as CSV. Flows rebuild as Selva Mail automations. If your revenue attribution depends on Klaviyo’s Shopify integration, weigh that honestly — Selva Mail does not replace it.
Stop paying for the same contacts
every month.
$497 once. Runs on your infrastructure, sends through your own AWS SES account. Launch buyers get agency rights permanently — unlimited client workspaces. First 100 licenses.