Selva Mail vs
MailerLite
Billed per subscriber, priced below the mid-market average.
What MailerLite does well
The best value in mainstream marketing email. A clean drag-and-drop builder, landing pages and automations at a price well under Mailchimp, with a free tier that is actually usable rather than a demo.
Where the pricing model hurts
Still per-subscriber pricing, so the shape of the bill is the same as everyone else’s — it just starts lower. And there is no transactional API for your application.
Verify current tiers before publishing — MailerLite repriced recently.
What it costs at 5k, 10k and 25k
Assumes four emails per contact per month. Selva Mail is a one-time $497 license, then AWS bills you for what you actually send.
| Contacts | MailerLite | Selva Mail (AWS) | Annual saving | Payback |
|---|---|---|---|---|
| 5,000 | $39/mo | ≈$2/mo | $444 | ~13.4 months |
| 10,000 | $73/mo | ≈$5/mo | $816 | ~7.3 months |
| 25,000 | $169/mo | ≈$12/mo | $1,884 | ~3.2 months |
Public list prices, 2026. Where a competitor is free software, the saving column is blank on purpose — the cost you are comparing is your own server and your own hours, not a license fee.
Selva Mail costs $497 once, then AWS at cost — about $6/mo at 50,000 emails. It is priced per email sent, not per contact, so it does not grow with your list.
Migrating from MailerLite
Export subscribers with fields and groups as CSV. Groups map onto Selva Mail lists and automations rebuild directly; MailerLite is one of the easier migrations because the feature model is close.
Stop paying for the same contacts
every month.
$497 once. Runs on your infrastructure, sends through your own AWS SES account. Launch buyers get agency rights permanently — unlimited client workspaces. First 100 licenses.