Selva Mail vs
Mautic
Free and open source, self-hosted.
What Mautic does well
The most feature-complete open-source marketing automation there is — campaigns, lead scoring, landing pages, CRM integrations — and a real community behind it. Nothing else free comes close on breadth.
Where the pricing model hurts
The builder is the standing complaint, and it slows down at scale. Free software still costs you the server, the upgrades and the hours; the license price is the smallest line in the total.
“No builder and it’s a nightmare” is the most common complaint from its own users.
What it costs at 5k, 10k and 25k
Assumes four emails per contact per month. Selva Mail is a one-time $497 license, then AWS bills you for what you actually send.
| Contacts | Mautic | Selva Mail (AWS) | Annual saving | Payback |
|---|---|---|---|---|
| 5,000 | free software | ≈$2/mo | — | never — you are already cheaper |
| 10,000 | free software | ≈$5/mo | — | never — you are already cheaper |
| 25,000 | free software | ≈$12/mo | — | never — you are already cheaper |
Public list prices, 2026. Where a competitor is free software, the saving column is blank on purpose — the cost you are comparing is your own server and your own hours, not a license fee.
Selva Mail costs $497 once, then AWS at cost — about $6/mo at 50,000 emails. It is priced per email sent, not per contact, so it does not grow with your list.
Migrating from Mautic
Export contacts and segments from the database or the UI. Campaign logic maps onto Selva Mail automations; expect the rebuild to be the bulk of the work.
Stop paying for the same contacts
every month.
$497 once. Runs on your infrastructure, sends through your own AWS SES account. Launch buyers get agency rights permanently — unlimited client workspaces. First 100 licenses.