Selva Mail vs
Sendy
One-time license, self-hosted PHP, sends through your own SES.
What Sendy does well
It proved the whole model: buy once, send through your own SES, and stop paying per contact. It is cheap, it has been around a long time, and for plain bulk newsletters it does the job.
Where the pricing model hurts
No visual builder, no automation engine, and the source is obfuscated so you cannot audit or extend what you bought. It is PHP on a server you now have to patch and keep online.
Obfuscated source, no visual builder, and a server you must keep online.
What it costs at 5k, 10k and 25k
Assumes four emails per contact per month. Selva Mail is a one-time $497 license, then AWS bills you for what you actually send.
| Contacts | Sendy | Selva Mail (AWS) | Annual saving | Payback |
|---|---|---|---|---|
| 5,000 | $2/mo | ≈$2/mo | — | never — you are already cheaper |
| 10,000 | $4/mo | ≈$5/mo | — | never — you are already cheaper |
| 25,000 | $10/mo | ≈$12/mo | — | never — you are already cheaper |
Public list prices, 2026. Where a competitor is free software, the saving column is blank on purpose — the cost you are comparing is your own server and your own hours, not a license fee.
Selva Mail costs $497 once, then AWS at cost — about $6/mo at 50,000 emails. It is priced per email sent, not per contact, so it does not grow with your list.
Migrating from Sendy
Export lists from the MySQL database or the CSV export. Your SES identities carry over untouched, so the sending side of the move is essentially free.
Stop paying for the same contacts
every month.
$497 once. Runs on your infrastructure, sends through your own AWS SES account. Launch buyers get agency rights permanently — unlimited client workspaces. First 100 licenses.